A familiar way to shop
Location, product discovery, categories and the basket stay close to the customer’s everyday shopping flow.
Client project
FreshCart.
Fresh food. A thoughtful shopping experience.
FreshCartA fresh-food and grocery shopping app with B2C and B2B shopping modes, location-aware discovery, category browsing and a clear product-to-cart experience. Built as client work across customer, vendor and delivery operations.
Actual FreshCart product interfaceClient project · Fresh food & grocery commerce
The projectThe thinking
The thinking
behind the screen.
A closer look at the experience, the workflows and the systems that connect them.
Commerce across touchpoints
The wider project connects customer, vendor and rider applications with tools for catalog and day-to-day operations.
Real product detail
Product imagery, weights, prices and delivery information are given a clear hierarchy in the customer interface.
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